Rumors abound that UFC217 at Madison Square Garden hasn’t been selling along expected lines. This is hard to understand given that this is the current main event line up
GSP vs Micheal Bisping
Cody GarBrandt vs T.J. Dillashaw
Joanna Jedrzejczyk vs Rose Namajunas
Each one of these is arguably a PPV headline act on it’s own. However last year’s event in MSG is just an impossible act to follow. Conor Mcgregor vs Eddie Alvarez did 17.7 million at the gate. As big a star as GSP was he wasn’t at those heady heights at his peak and now 4 years later there are a lot of question marks over whether he can still bring it – especially at middleweight against the much bigger Bisping.
MSG is 20,000 seater arena which is 5-7,000 more than most UFC gigs in Las Vegas are set up for. Plus it’s New York city. You are competing with a helluva lot of other attractions in the Big Apple to get native’s and tourists alike to part with their cash.
However the UFC have not over-priced it. The lower tier tickets are just about 200 bucks a pop which is 4 times less than the same tickets were averaging for Mcgregor Alvarez. My feeling is that this one will sell out but probably not until the day of the event. I also expect the PPV on this Card to push out over the one million mark for the first time this year.
I feel UFC fan’s have been waiting all year for a great card. several times this year great cards have gotten killed on the week of the fight so there is some pent up energy there from fight fans. If the top 3 fights make it to Saturday then i think the UFC will have a very good night at the box – office.